Nomad Coffee Co.
A warm, travel-inspired identity for a specialty coffee roaster. Nomad is a concept specialty roaster that sources beans from small farms around the world.
Client
Nomad Coffee Co.
Industry
Food & Beverage
Services
Branding & Packaging
Type
Concept project
The brief
Project overview.
Nomad is a concept specialty roaster that sources beans from small farms around the world. The brief was an identity that feels warm and adventurous without slipping into rustic coffee clichés.
- Logo design
- Visual identity
- Cup & bag packaging
- Brand guidelines
The challenge
The specialty coffee shelf is crowded with kraft paper and hand-drawn badges. Nomad needed to stand out on the counter, on takeaway cups and on Instagram, all at once.
Our solution
We built a bold wordmark with a compass-inspired monogram, paired it with a soft blush and espresso palette, and designed a modular label system so every origin gets its own colour accent.
Visual system
Look and feel.
#F3C6C1
#2B1E1A
#EC4D37
#F7F1EA
Typography
Aa
Poppins · Display & body
The outcome
What we delivered.
A complete identity kit: logo suite, packaging templates, cup designs and a guidelines document that keeps every new product on-brand.
- Logo design
- Visual identity
- Cup & bag packaging
- Brand guidelines
This is a concept project created to show our process and design thinking.
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