Calm, minimal packaging for a clean-beauty skincare range. Bloom is a concept skincare line built on gentle, plant-based formulas.
Client
Bloom Skincare
Industry
Beauty & Wellness
Services
Packaging Design
Type
Concept project
The brief
Project overview.
Bloom is a concept skincare line built on gentle, plant-based formulas. The packaging needed to feel premium and honest, and to read clearly on a small bottle.
Packaging design
Label system
Product mockups
Unboxing experience
The challenge
Clean-beauty shoppers are wary of over-designed packaging. The challenge was to look premium while keeping ingredients and usage instructions easy to read.
Our solution
We used a soft neutral palette, generous white space and a strict typographic hierarchy. Each product gets a single accent tone so the full range sits together beautifully on a shelf.
Visual system
Look and feel.
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Typography
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Poppins · Display & body
The outcome
What we delivered.
A scalable packaging system for bottles, jars and boxes, with print-ready dielines and photorealistic mockups for launch.
Packaging design
Label system
Product mockups
Unboxing experience
This is a concept project created to show our process and design thinking.