A loud, colourful poster and social campaign for a music festival. Pulse is a concept city music festival.
Client
Pulse Music Fest
Industry
Events & Music
Services
Graphic Design
Type
Concept project
The brief
Project overview.
Pulse is a concept city music festival. The campaign had to sell tickets fast and look great both on city walls and on phone screens.
Poster series
Event branding
Social campaign
Signage
The challenge
Festival posters compete with dozens of others. The design needed to grab attention from across the street and still carry dates, line-up and ticket info.
Our solution
We built a bold type-led system with vibrant colour blocks that could flex across posters, Instagram stories, tickets and stage signage.
Visual system
Look and feel.
#FF4D2E
#FFD23F
#2A2AD4
#111111
Typography
Aa
Poppins · Display & body
The outcome
What we delivered.
A poster series, social templates and on-site signage, all built from one easy-to-adapt design system.
Poster series
Event branding
Social campaign
Signage
This is a concept project created to show our process and design thinking.