Pulse Music Fest

A loud, colourful poster and social campaign for a music festival. Pulse is a concept city music festival.

Client

Pulse Music Fest

Industry

Events & Music

Services

Graphic Design

Type

Concept project

Series of posters displayed on a wall

The brief

Project overview.

Pulse is a concept city music festival. The campaign had to sell tickets fast and look great both on city walls and on phone screens.

The challenge

Festival posters compete with dozens of others. The design needed to grab attention from across the street and still carry dates, line-up and ticket info.

Our solution

We built a bold type-led system with vibrant colour blocks that could flex across posters, Instagram stories, tickets and stage signage.

Visual system

Look and feel.

Layers of colourful torn paper posters
Colour swatch cards on a graphic designer's desk

#FF4D2E

#FFD23F

#2A2AD4

#111111

Typography

Aa

Poppins · Display & body

The outcome

What we delivered.

A poster series, social templates and on-site signage, all built from one easy-to-adapt design system.

This is a concept project created to show our process and design thinking.

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